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24-10-2017
Business

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Rose is starting to notice some wrinkles around her eyes and mouth. she has decided to purchase some age-defying wrinkle cream but is unfamiliar with available brands. at the store, she picks out a brand because she remembers a clever advertisement about it on television. what level of brand loyalty does this describe?

Respuesta :

04-11-2017

This does not imply brand loyalty at this point. So far it only proves advertisement effectiveness. If Rose likes the product and continues to purchase it despite others being on the market, then it will be brand loyalty.

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